Hotels in the UK are offering free upgrades, meals and drinks as part of a new discount scheme - here’s how it works

Wednesday, 7th October 2020, 2:18 pm
Updated Wednesday, 7th October 2020, 2:21 pm
A variety of hotels in the UK are offering free upgrades and complimentary drinks to customers as part of a new discount scheme (Photo: Shutterstock)
A variety of hotels in the UK are offering free upgrades and complimentary drinks to customers as part of a new discount scheme (Photo: Shutterstock)

A variety of hotels in the UK are offering free upgrades and complimentary drinks to customers as part of a new discount scheme.

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The new initiative, which has been launched by the Hospitality Professionals Association (HOSPA), aims to help the struggling hospitality industry in the wake of the coronavirus pandemic.

Sleepover to Help Turnover

The so-called ‘Sleepover to Help Turnover’ scheme isn’t associated with the government, like the Eat Out to Help Out scheme, but it allows hotels to attract customers and customers to receive discounts.

Customers can get complimentary meals, additional nights at hotels, free room upgrades, bottles of wine, half price cocktails and more as part of the scheme.

The Hospa website explains, “The scheme’s overriding purpose is to encourage the public to continue engaging with hotels beyond the summer months and into autumn and winter - helping to prolong the recovery boost provided by #EatOutToHelpOut and to offset the latest measures.

“Looked at as a two-way initiative, #SleepOverToHelpTurnover seeks to encourage hoteliers to incentivise potential guests by offering discounts or extras, such as supplementary meals, additional nights, bottles of wine, free WiFi upgrades, complimentary parking, half-price cocktails and more to reward those who engage with the scheme and display their support for the hospitality industry.”

Which hotels are taking part in the scheme?

A number of hotels across the UK are already taking part, but the scheme also expects more to join up in the upcoming weeks.

Hotels already signed up include:

  • The Royal Lancaster, London
  • Billesley Manor Hotel and Spa, Warwickshire
  • Hothorpe Venues, Leicester
  • The Draycott Hotel, London
  • Cedar Manor, Windermere
  • Ramada Encore, Leicester
  • Old Thorns Manor Hotel, Hampshire
  • Titchwell Manor Hotel, North Norfolk Coast
  • St Martins Lane, London
  • The Angel Hotel, Cardiff
  • Apex Hotels, London, Bath, Edinburgh Glasgow, Dundee
  • South Place Hotel, London
  • Holiday Inn, London- Camden Lock

In order to claim the discounts, holidaymakers will need to reference #SleepOvertoHelpTurnover when booking a stay at their chosen hotel.

It’s also worth checking for any local lockdowns or restrictions in your chosen destination before you book a holiday.

To find out more information, find the full list of hotels or become a participating hotel, visit the HOSPA website.