Worst September in 21 years for new car sales with more pain to come

New car sales have suffered their worst September performance in 21 years amid a “torrid” year for the industry.

Monday, 5th October 2020, 10:10 am
There were 328,041 new cars registered across the UK last month, down 4.4 per cent on the total recorded during the same month in 2019, according to the Society of Motor Manufacturers and Traders. Picture: Lisa Ferguson
There were 328,041 new cars registered across the UK last month, down 4.4 per cent on the total recorded during the same month in 2019, according to the Society of Motor Manufacturers and Traders. Picture: Lisa Ferguson

There were 328,041 new cars registered across the UK last month, down 4.4 per cent on the total recorded during the same month in 2019, according to the Society of Motor Manufacturers and Traders (SMMT).

This was the weakest September performance since 1999 when new number plates began being issued twice a year, in March and September.

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Sales of battery electric and plug-in hybrid cars surged last month but the latest figures show that overall registrations during the first nine months of the year are down 33.2 per cent compared with the same period in 2019.

SMMT chief executive Mike Hawes said: “During a torrid year, the automotive industry has demonstrated incredible resilience, but this is not a recovery.

“Despite the boost of a new registration plate, new model introductions and attractive offers, this is still the poorest September since the two-plate system was introduced in 1999.

“Unless the pandemic is controlled and economy-wide consumer and business confidence rebuilt, the short-term future looks very challenging indeed.”

The trade body warned that the industry faces “myriad challenges” during the remainder of the year, including Brexit uncertainty, the investment required to develop zero-emission capable vehicles, and the difficulty in achieving climate change targets amid stalling demand for new cars.

The best-selling car last month was the Vauxhall Corsa, which has been launched recently in electric form, followed by the Ford Fiesta.

Alex Buttle, director at the car selling website Motorway.co.uk, said: “There was a lot of expectation that September would be the month that pent-up demand would finally boost the new car market with knockout numbers, but it looks like we’ll have to wait for headier times.

“With buyers being understandably cautious, and ongoing supply issues with many manufacturers struggling to get back up to speed following Covid-19 factory lockdowns, the new car market is now likely to remain fragile for the rest of 2020.

“A reversal in fortunes in the short to medium-term seems improbable, especially with thousands of jobs on the line when the government’s furlough scheme ends this month. Buying a big ticket item such as a new car will probably be put on the back burner for many people if unemployment becomes a serious UK-wide issue.”

James Fairclough, chief executive of AA Cars, said: “September is traditionally one of the busiest months in the calendar for dealerships because of the introduction of new plates, and so it’s a great disappointment that there was no increase in sales at a time which usually sees high demand.

“Dealerships are frantically playing catch up for the months of sales lost during lockdown. Even though many have made great strides over the summer, the winter months will be decisive in determining how sustainable the momentum is.

“Drivers’ concerns about the stability of their finances could also be pegging back demand for new cars and prompting many to look for better value on the second hand market instead.”

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