Baxters pursues recipe for global growth with US acquisition
Iconic Scottish food brand Baxters has acquired a US food firm, deeming the deal a springboard for further Stateside expansion.
Baxters, which is headquartered in Edinburgh, has swooped on Oregon-headquartered Truitt Bros Inc, a contract manufacturer of shelf-stable, thermally processed foods with more than 500 staff. Terms of the deal were not disclosed. It comes after the Scottish firm, whose offering includes soups and condiments, earlier this year snapped up London-based Orexis Fresh Foods.
Audrey Baxter, executive chairman and group chief executive of Baxters, said: “Truitt Bros is an industry innovator, providing high-quality customised products to a wide variety of food companies across the US.
“The acquisition is a vital part of our US and global growth strategy and offers us the opportunity to capitalise on our existing US business. We will be working closely with the leadership teams at Truitt and Wornick to develop an integrated North American business.”
Truitt Bros operates from two sites – Salem in Oregon, and East Bernstadt in Kentucky. It says it sells its products to a wide range of companies from start-ups to the world’s largest brands. It has full production and warehouse facilities at both sites and a Culinary Centre at the Salem facility.
Baxters dates back to 1868 when George Baxter, who had been working as a gardener on the Gordon Castle Estate, decided to move into the grocery business.
He opened his first shop in Fochabers – where the group still has a major presence – with his wife Margaret making jams and jellies with fruits from the local area.
A message from the Editor:
Thank you for reading this article. We're more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers.
If you haven't already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription.
Want to join the conversation? Please or to comment on this article.